{"product_id":"الربح-أولا","title":"Profit first","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eProfit First by Mike Michalowicz... \"The author of the classic The Pumpkin Plan offers a simple, exceptional cash management strategy that helps small businesses escape the doom loop and achieve immediate profitability. Traditional accounting uses the logical (yet flawed) formula: Sales - Expenses = Profit. The problem is that companies are run by humans, and humans are not always logical. Successful entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula to: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to reduce food portions using smaller plates, Michalowicz shows that by taking profit first and allocating only the remainder to expenses, entrepreneurs will transform their companies from money-eating monsters into money-milking cash cows. \"\"Finance is the biggest trouble for entrepreneurs. Profit First is a must-read to avoid great business ideas going bankrupt. Smart, easy to apply, and perfectly effective (plus you'll enjoy reading it)\"\". - Sofia Macias, author of Pequeño Cerdo Capitalista. \"\"Finally, entrepreneurs and small business advisors have a practical toolkit to increase profitability! Everyone in the small business world should read and apply these radical principles\"\". - Joe Woodard, CEO of Woodard Events and Woodard Consulting. \"\"I committed to the pledge and started implementing the Profit First system after reading the first chapter. By the time I was halfway through the book, my business was already generating profits\"\". - Barry Moltz, author of How to Get Out of Your Own Way. \"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAuthored by: Mike Michalowicz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePublished by: Aseer al-Kutub\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe original and only version in Algeria \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSpecial edition by Dar Ranis\u003c\/span\u003e\u003c\/p\u003e","brand":"dar ranis","offers":[{"title":"Default Title","offer_id":42510013562922,"sku":"","price":1400.0,"currency_code":"DZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0591\/7655\/0442\/files\/6edb1ce97f41669808b20395e299a792.jpg?v=1737755190","url":"https:\/\/www.darranisdz.com\/en\/products\/%d8%a7%d9%84%d8%b1%d8%a8%d8%ad-%d8%a3%d9%88%d9%84%d8%a7","provider":"dar ranis","version":"1.0","type":"link"}