How to market yourself

"How to Sell Yourself" is a pioneering book in self-development and professional growth. In it, Joe Girard, recognized by Guinness World Records as the world's greatest salesman, discusses the numerous skills that enable a salesperson to succeed in their deals and build a strong network of good and honest relationships with their clients and customers, investing in themselves first, and then in the product they sell. Girard believes that the most important product you market to your customers is "you."

The book contains various practical guidelines and steps for those who want to succeed in their work, whatever that work may be, and to present themselves as the best and most distinguished in their field.